Below are three trends that have contributed to the mass customization movement. And consumers are willing to pay—86% say customization has some appeal, and 62% say they'd dish out more money to customize their devices. Receive our email newsletter with breaking news, in-depth reports & interviews: BizReport : Research archives : March 27, 2008. return window.twttr || (t = { _e: [], ready: function (f) { t._e.push(f) } }); Lectra can help you in all of these areas. Personalization is the process of keeping in mind the needs and preferences of your audience so that you market the right product and experience to the right person at the right time. About one out of every three consumers indicate that they want the ability to personalize a product and will look for that specific ability when shopping. And while most of us have known of this as the “Ikea effect,” today’s buyers want more than just a packet of tools to feel empowered. Maybe you also allow them to put their first initial on the front pocket to make the item stand out even more. We live in a world where everyone wants it “their way,” and people expect businesses to deliver custom options. And, digital printing allows consumers to design custom packaging, like Oreo’s ‘Colorfilled’ holiday campaign, to commemorate special occasions, create meaningful gifts, or add a personal touch to annual traditions. People like having something personal. If the manufacturer starts selling online, the retailers they work with may feel they are being undercut and grow angry. Whenever a business is able to efficiently mass produce products that meet individual consumers' desires, they're offering their customers an opportunity to be unique. Join us, and you'll immediately receive the e-book The Top 5 Practices of Customer Experience Winners. She keeps up with the latest design news and always has some coffee in close proximity. Download our guide " Make it Customized ", Vector: cutting room for furniture production, Empowering customers through industrial intelligence. The age of the passive consumer, the type who was happy with an off-the-shelf, one-size-fits-all product is decisively over. Traditional manufacturing approaches that do not utilize this are not equipped to deliver on this desire for customization quickly, according to a national survey conducted by ORC International on behalf of Protolabs, The Numbers Reveal Consumers Want More Options, On Demand. If customers can get the exact item or service they want from you, they will come back again and again. Mass customization is a growing trend driving companies to tailor products to individual consumer needs. http://www.bizreport.com/2008/03/study_consumers_want_online_customization.html. According to a recent Brand Keys study, today's online consumer wants product and service information that is customized to their preferences. Something that’s just for them. Scientific research has shown that not only do we enjoy having an active role in co-creating a product—but that this enjoyment actually increases the product’s perceived value. Consumers want more customization and personalization when purchasing products, according to a national survey conducted by ORC International on behalf of Protolabs. Subscribe to BizReport Since the late '80s many consumers have desired products that meet their exact needs. Consumers not only want customization, they want it fast. Sign up to get manufacturing news and updates! Trends aside, we are a front-row passenger in an era where customization represents one of the most important and valuable opportunities in CPG alone. For example, a basic model of a car can be customized through different features (e.g., GPS, paint color, wheel style, etc.) Copyright © 1999- And, as drivers of loyalty, personalized products and packaging are arguably fueling longer-term business growth. If customers can get the exact item or service they want from you, they will come back again and again. Their solutions can take the cost and complexity out of producing customized furniture.
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