Suneera Madhani, co-founder and CEO of financial services company Fattmerchant, says, “I think the mark of a truly successful company is its ability to disrupt an industry. Top 10 categories of words to embody in your business. Stay up to date on the latest tips and training, How to Write a Company Description for a Business Plan. Other office supply stores cannot match the convenience Ann’s Office Hut will give. In a sea of innovative companies, show how you do more. As a business owner, you pour your heart and soul into your company. And that means your business plan is always changing, too. So, do you know how to write a business description? Be clear, narrow, and focused when telling lenders and investors about your business. To me, innovation and making improvements are fine, but getting to the root of an issue and providing a completely novel solution sets the good apart from the great.”. Inspire – Innovation – Creativity; Authenticity – Goodness; Passion – Enthusiasm – Fun – Weird – Happiness; Integrity – Empower – Transparent; Focus – Leadership; Freedom – Driven; Quality – Service-oriented; Teamwork – Sharing – Communication – Collaboration; But, picking just a few adjectives to express the sentiments of an entire business can be a daunting task. Getty Images. According to Merriam-Webster’s Dictionary, ‘dynamic’ is a word used to describe anything that’s marked by continuous and productive activity or change. How am I going to juggle all of my responsibilities? Who are you selling to? Large companies often die or lose out on opportunities because they move too slow.”, Have you ever ordered your favorite pizza at a chain’s new location only to find it doesn’t taste quite how you remembered? In doing so, you will attract talent that fits the culture and build a reputation that matches your business intentions. But there are tips for starting a business that you can use to reach your unique business success formula. Writing the business description portion of your business plan should be fun … even though it may feel more like a chore. Encouraging a strong, motivated culture will result in a more energetic mindset that will equip you with the ability to not only overcome hardships and setbacks but also to get back the next day with more energy and focus than ever. Could you describe the problem you solve and how you solve it in 1-2 words? “As you become more successful, it's because your consistency continues to hold true, allowing more people to rely on your great output.”. How are you going to structure your business? Or is it a trainwreck of ambiguous BS? Your business is always changing. Are you going to hire employees to help you, or will you handle all responsibilities on your own? Well (cue incorrect buzzer noise from game show), there isn’t one. “The single and most powerful element that any successful company can have is adaptability,” says Michael Hsu, founder and CEO of autonomous accounting firm DeepSky. What does your pitch sound like these days? But as you religiously do stretching and push-ups, do remember that there is another body part that needs regular flexing– your brain muscles! Ann’s Office Hut will conveniently provide office supplies to small business owners who are short on time. “One important factor that distinguishes a successful brand is authenticity. “In today’s hypercompetitive environment, building a brand that consumers can trust is more important than ever,” says Kangur. So what descriptions, when applied accurately, can really set your business apart from the pack? We’ll walk you through the 5 W’s (and 1 H) to consider when drafting your first copy. Consumers value businesses with clear brand values that they maintain consistently in both their actions and their messaging.”. The first taste of success is great, but can your company survive a period of rapid growth? Explain your structure decision, too. No matter how you slice it, you’ll need to be able to describe your company culture in detail in order to do your best work. A company description provides an overview of key aspects of your business, like what you do and what makes your business unique. Understand the basics of a SHORT business description. While encouraging a goal-oriented culture is necessary to run a successful business, it’s important to stress the process as well, and not just the end result. In today’s world of fast-moving change, being able to innovate is great -- but disrupting a whole industry tells the world a company is truly worth watching. For long-term success, it’s essential that a business can build trust with customers, and the easiest way to do that is to show who you are and what you care about. Set realistic short-term and long-term goals. According to Merriam-Webster’s Dictionary, ‘dynamic’ is a word used to describe anything that’s marked by continuous and productive activity or change. If lenders and investors can’t understand what you’re selling or how it’s significant, they may pass on your concept. That’s why Karl Kangur, founder and CEO of content marketing solution MRR Media, puts authenticity first. Explain why you are different from the competition. If you are currently operating your business, list the address. But, this is your opportunity to talk about your business idea and get other people (i.e., lenders and investors) on board.
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