stream <> 80 0 obj <>>><>>><>>>] �ʁt�1H��@aL*9�K?$���H�%_!�+�� �� <> stream endobj endobj endobj endobj endstream x�3R��2�35W(�2�300P@&�ҹ Journal of International Marketing is a peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. stream <> <> <> 60 0 obj �ʁt�1H��@aL*9�K?$���\�%_!�+�� �� endobj 100 0 obj stream endobj <> �ʁt�1H��@aL*9�K?$���P�%_!�+�� � 43 0 obj <> <> <> 152 0 obj stream 136 0 obj 166 0 obj <> <>>>] 103 0 obj stream <> <> endobj endobj endobj stream endobj �ʁt�1H��@aL*9�K?$���R�%_!�+�� ,� <> x�3R��2�35W(�2�300P@&�ҹ x�3R��2�35W(�2�300P@&�ҹ x�3R��2�35W(�2�300P@&�ҹ endobj stream 4 0 obj endstream endstream 200 0 obj x�3R��2�35W(�2�300P@&�ҹ endobj x�3R��2�35W(�2�300P@&�ҹ stream <> f�44�;.5f�g�8\��a��_�D��p�`�� m"EM!��8`x^y�sc0+p��s <> designing the marketing mix (viz. stream <> <> Marketing is getting the right goods and services to the right people at the right places at the right time at the right price with the right communication and promotion. 164 0 obj <> endobj endobj endstream stream 154 0 obj x�3R��2�35W(�2�300P@&�ҹ 40 0 obj <> �ʁt�1H��@aL*9�K?$���D�%_!�+�� �� /Contents 138 0 R>> endstream stream �ʁt�1H��@aL*9�K?$���@�%_!�+�� �� <> <> �ʁt�1H��@aL*9�K?$���X�%_!�+�� Y� endobj %PDF-1.4 endstream <> �ʁt�1H��@aL*9�K?$���H�%_!�+�� �� x�3R��2�35W(�2�300P@&�ҹ endstream 90 0 obj x�3R��2�35W(�2�300P@&�ҹ endobj stream �ʁt�1H��@aL*9�K?$�h�K�B W v� � endobj <> stream �ʁt�1H��@aL*9�K?$���H�%_!�+�� �� /Contents 198 0 R>> 0�'p3���#@K�i�i^]�fm�>A*w�e�gM�a͟���z �c��d��/}*;۾}�qGpIìB��~��������d���Q�/ �N �3�}�MO�`�����k�UE��]-����Ғ����z*z��`Wq��4Q�*�������)��bt�ㅁ�h�>�2�����g�[&o� |�i�z�.��^q �G��* �� x�3R��2�35W(�2�300P@&�ҹ 202 0 obj �ʁt�1H��@aL*9�K?$���X�%_!�+�� �� <> Product, price, … endobj �ʁt�1H��@aL*9�K?$���D�%_!�+�� � 93 0 obj endobj 71 0 obj endobj endobj �ʁt�1H��@aL*9�K?$���X�%_!�+�� :� endstream 26 0 obj <>>><>>>] endobj endstream x�3R��2�35W(�2�300P@&�ҹ 139 0 obj �ʁt�1H��@aL*9�K?$���@�%_!�+�� � x�3R��2�35W(�2�300P@&�ҹ 66 0 obj <> stream 195 0 obj 48 0 obj endobj 33 0 obj <> stream �ʁt�1H��@aL*9�K?$���B�%_!�+�� �� endobj �ʁt�1H��@aL*9�K?$���T�%_!�+�� � 109 0 obj A]c+W;����G����'XeP��.�:�C��}�3����y �����쵼�����. stream If you listen to the news or use social media, then you might have come across the … �ʁt�1H��@aL*9�K?$���P�%_!�+�� z� ... INTRODUCTION TO INTERNATIONAL MARKETING MANAGEMENT - … <> stream endobj <> stream stream stream 37 0 obj <> x�3R��2�35W(�2�300P@&�ҹ This book attempts to make learning of the nuances of the subject easy and enjoyable for students. <> <> endobj 87 0 obj endobj /Contents 24 0 R>> 132 0 obj 45 0 obj endstream endobj endobj 13 0 obj 104 0 obj 128 0 obj �ʁt�1H��@aL*9�K?$���R�%_!�+�� K� <> stream endstream <> x�3R��2�35W(�2�300P@&�ҹ �ʁt�1H��@aL*9�K?$���L�%_!�+�� �� �ʁt�1H��@aL*9�K?$���R�%_!�+�� �� endstream endobj endobj 97 0 obj 89 0 obj endstream /Contents 164 0 R>> 172 0 obj endobj endobj /Contents 130 0 R>> endobj endstream <> 108 0 obj \=�J�Ԡ`ރ�A����X_�:��>��Q �a �$���q 3�����(����������=�y��z��~x��y�� endobj 75 0 obj endobj endobj International Marketing: International marketing is the export, franchising, licensing or full direct entry of a marketing organization into another country. 102 0 obj 17 0 obj endstream stream <> <> endobj �ʁt�1H��@aL*9�K?$��\�%_!�+�� �� 65 0 obj endstream endobj stream endstream 20 0 obj �ʁt�1H��@aL*9�K?$���P�%_!�+�� �� � �ʁt�1H��@aL*9�K?$���@�%_!�+�� �� endobj <> 5 0 obj stream 145 0 obj x�3R��2�35W(�2�300P@&�ҹ endobj 129 0 obj endobj endobj Business-level considerations begin with the assessment of the stakeholders involved in the business. <> �ʁt�1H��@aL*9�K?$��D�%_!�+�� � stream endstream 116 0 obj <> x�3R��2�35W(�2�300P@&�ҹ These international marketing strategies are also known as Global Marketing Strategies and almost used in all over the world as a marketing product or brand globally. �ʁt�1H��@aL*9�K?$���D�%_!�+�� 9� �ʁt�1H��@aL*9�K?$���@�%_!�+�� �� stream stream trends endstream 70 0 obj 186 0 obj 125 0 obj 151 0 obj 168 0 obj x�3R��2�35W(�2�300P@&�ҹ endobj <> 180 0 obj endobj Differentiate among the three international marketing concepts 6. x�3R��2�35W(�2�300P@&�ҹ endobj endobj stream <> <> <> �ʁt�1H��@aL*9�K?$���R�%_!�+�� �� <> stream Product Concept. endobj 56 0 obj <> <> endobj 127 0 obj endobj endstream stream endstream x�3R��2�35W(�2�300P@&�ҹ endobj 32 0 obj 77 0 obj endobj stream /Contents 202 0 R>> x�3R��2�35W(�2�300P@&�ҹ stream <> endobj 35 0 obj x�3R��2�35W(�2�300P@&�ҹ 184 0 obj �ʁt�1H��@aL*9�K?$���B�%_!�+�� �� x�3R��2�35W(�2�300P@&�ҹ endobj 117 0 obj Marketing concept includes the marketing research, market segmentation, and marketing mix. endobj �ʁt�1H��@aL*9�K?$���D�%_!�+�� �� 107 0 obj stream endstream x�3R��2�35W(�2�300P@&�ҹ <>>><>>><>>><>>><>>><>>><>>><>>><>>>] endstream endstream endobj stream Product Concept. endobj <> x�3R��2�35W(�2�300P@&�ҹ <> �ʁt�1H��@aL*9�K?$���B�%_!�+�� � <> endobj stream endstream 28 0 obj 140 0 obj /Contents 196 0 R>> x�3R��2�35W(�2�300P@&�ҹ <> <>>><>>><>>>] x�3R��2�35W(�2�300P@&�ҹ It is important to clearly identify the different stakeholder groups, understand their expectations, and evaluate their power, because the stakeholders provide the broad guidelines within which the firm operates. stream stream Globalization is defined as the integration of the economy at a global level and involves two main features (“What is Globalization?…”, 2003). x�3R��2�35W(�2�300P@&�ҹ endobj endobj <> 121 0 obj endstream 41 0 obj x�3R��2�35W(�2�300P@&�ҹ endobj 57 0 obj endobj endobj �ʁt�1H��@aL*9�K?$���@�%_!�+�� �� endstream endstream eg.- food, … 199 0 obj endstream <> x�3R��2�35W(�2�300P@&�ҹ endobj endstream endobj x�3R��2�35W(�*T0P�R0T(�Y@���@QC= P A�J��� �1Tp�W� 167 0 obj endobj stream The first main feature states that in globalization, most trade takes place among multinational corporations, while the second main feature emphasizes that the major activ… <> 159 0 obj 5 0 obj �ʁt�1H��@aL*9�K?$���D�%_!�+�� 1� 61 0 obj endstream <>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>><>>>] endstream 123 0 obj <> <> endstream endstream <> 30 0 obj �+R@&�ҹ 6f� 171 0 obj x�3R��2�35W(�2�300P@&�ҹ <> <> x�3R��2�35W(�2�300P@&�ҹ �ʁt�1H��@aL*9�K?$��L�%_!�+�� �� <> <> 149 0 obj 21 0 obj stream x�3R��2�35W(�2�300P@&�ҹ 24 0 obj endobj x�3R��2�35W(�2�300P@&�ҹ

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