First, understand your target demographic and what unique purchase factors are most important to them. Voice search is popular because of its ease of use and speed. That may include new promotional schedules and coupons, better inventory management or even choosing new partners to work with who can enable you to move faster. And while at times it’s felt difficult to find the silver lining, it’s certainly been a transformative year in more ways than one. In doing so, they helped transform the world of online shopping – which had previously been dominated by large retailers – into one where small businesses could thrive as well. They want quicker response rates and they can be mighty vocal too of having a bad experience with your brand. “Voice recognition technology has continued to improve, and, as a result, voice searches have increased in popularity. Fortunately, it’s never been easier or more achievable to start selling online and take advantage of this opportunity than it is today. As for what they are buying from small businesses, essential categories like grocery scored high as people likely chose local convenience stores over traditional grocers to limit their exposure to COVID-19. If you’d like to submit your business for a Spotlight article, go here. The results indicate that despite a rough year, small businesses who have moved online quickly could see their efforts rewarded as 2020 comes to a close and we power on into 2021. Learn more about how you can power on through the pandemic and start selling online with Constant Contact. This latest small business trend means that businesses need to create a “voice” presence on their online channels – it’s a golden opportunity for small businesses to adapt while voice searching is so new. © Copyright 2003 - 2020, Small Business Trends LLC. All rights reserved. With consumers showing a renewed appetite for buying small, and online holiday shopping predicted to exceed 2019, there’s a reason for small businesses to be optimistic as 2020 comes to a close. Ecommerce growth has accelerated significantly since then – possibly advancing by as much as two years. Read more about Small Business Trends. November 20, 2020 . Our mission is to bring you "Small business success... delivered daily." We’ve heard some incredibly powerful stories from our customers this year who have been forced to reimagine their entire business to adapt to a newly distanced and digital-first world. Before, all a small business owner has to do is to just have a working website showcasing its products, competencies, history, and a contact form that goes straight to email. What People Say About Small Business Trends “As a small business marketing expert and CEO of Constant Contact, I relied on Small Business Trends as my go-to resource for what’s happening in the marketplace. Constant Contact’s 2020 Holiday Small Business Pulse Report. Small Business Trends helps entrepreneurs, business owners, influencers and experts by covering tech products, small business news, and movers and shakers. That means more opportunity for small businesses with their own online store, and those who also offer their products on other marketplaces like Etsy, eBay, and others. Our research reveals that consumers showed up for small businesses. Now, this is not enough as more customers prefer to contact businesses via social media or even text. submit your business for a Spotlight article, go here. It’s been a trying year for small businesses, and while the pandemic may have altered the ways we do business, it’s also unearthed new opportunities, particularly as we enter the busy holiday season. They cut through the noise and spin to keep small businesses informed.” Gail Goodman, Former CEO, Constant Contact For more information about communicating with us, visit our Support Center FAQs. As if that wasn’t challenging enough, they’ve also had to re-learn what their customers want as shopping behaviors have changed by the day. Please use the contact form on this page to reach us. The 2020 holiday season is going to look different than any that have come before it and many in the small business community are wondering how to prepare for the busiest time of year in the midst of a pandemic. Those who can establish an online presence, move their products online and make the buying process as simple and convenient as possible for shoppers will certainly put themselves in a better position for a strong end of year, and for ecommerce success in 2021. All of a sudden, consumers who still wanted to support their local businesses had an immediate outlet to do so. RegardingNews Tips and Story PitchesCorrectionsBooks to ReviewProducts for ReviewAdvertisingGeneral Inquiries. Build your online store in just a few simple steps. According to our research, small businesses have a massive opportunity this holiday season if they are selling online. However, we also discovered that apparel and health & beauty were popular categories at small businesses, which can likely be attributed to pandemic-driven lifestyle needs (balancing comfort with an uptick in virtual meetings). So, what are those factors that push consumers to purchase? Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Phone. Michael is PR Manager for Constant Contact. About the Company. In a year when unemployment hit a record high, it comes as no surprise that price sensitivity is the top consideration when choosing to buy from a small business or another retailer. Small Business Spotlight. This 2020 Small Business Pulse Report includes insights from over 3,000 consumers in the U.S. (age 18+). This highlights a few opportunities for small businesses hoping to stand out from larger retailers and sway consumers who are shopping online. SBA Wants to Allow 50,000 More Small Businesses to Bid for Federal Contracts. 2020 Consumer Holiday Trends: Our Small Business Pulse Report. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. Small businesses who were early adopters of ecommerce, or who made the switch to online stores early in the pandemic, have seen this impact firsthand. As further proof that ecommerce will be critical this season, Shoppers also seem ready and willing to expand their horizons this year as. If approved the measure will help small businesses impacted by COVID-19 get an additional lifeline towards the road of recovery. Fortunately, we bring good tidings! Still, our research indicates that consumers weren’t ready to give up on buying from small businesses just because they couldn’t visit a physical store. Hearing how our customers pivoted inspired us to think about new ways we could help decode the changing landscape and prepare small businesses for a successful end to the year. In exploring this, we discovered something interesting. So, free to shop online wherever they liked, where did people go? A marketer with a diverse background in writing, tech and hospitality, he loves finding the best ways to tell a story. After an unforgettable year filled with ups and downs, we’ve almost made it to the end of 2020. "Small Business Trends" is a registered trademark. Small Business Trends. An online store is no longer a nice-to-have, it’s absolutely mandatory to survive in the new normal. Those one-time Read More >>, Administrative and Business Support Services, small businesses impacted by the COVID-19 pandemic, offer their products on other marketplaces, After price, it’s all about speed. Many small business leaders recognized this demand early on in the pandemic and took steps to shift their offerings to an online-first model. Main Phone: 888.842.1186Note: for advertising inquiries, please use email only. It’s safer for … Main Phone: 888.842.1186 Note: for advertising inquiries, please use email only. Our mission is to bring you "Small business success... delivered daily.". It is designed to help small business leaders understand exactly how the pandemic has changed the way shoppers engage with them. Go Local First. Enhance your online store with ecommerce automation – get features that turn leads into customers. Customers flood in, eagerly Read More >>, The COVID-19 pandemic has forced businesses to modify day-to-day operations and adapt to start doing business primarily online. Hopefully, you’ve Read More >>, The holiday season is the busiest time of the year for both brick-and-mortar locations and online retailers. Contact our LIVE Helpline to talk 1:1 with a Marketing Advisor. The fact is, while price and speed may be the most common factors, they may not matter as much to your particular customer.
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