It is possible to buy fabulous garments, outfits and accessories, which don’t contribute to the fast fashion problem. Kenton, W. (2019, May 27). What is Fast Fashion? For example, fast fashion comes in, second behind oil as the world’s largest polluter, Fast fashion relies on synthetic fibres like polyester. In time, these individuals will become the biggest spenders, and if they make environmentally and ethically sound fashion choices, then this will force fashion brands to rethink how they operate. Every second, enough, to fill a garbage truck full is either burned or sent to a landfill. Why do we need a fashion revolution? The result is that the carbon footprint of these fabrics is well over double that of a natural fabric, such as cotton. We don’t compromise on principles, and we don’t compromise on style. Staggeringly, it takes, 200 tonnes of water to make just 1 tonne of dyed fabric. We don’t compromise on principles, and we don’t compromise on style. Levi Strauss and Co. (2007). This shift in fashion comes with significant downsides. Why do we need a fashion revolution? Fashion History Lesson: The Origins of Fast Fashion. Fashion Revolution. Retrieved from, http://www.levistrauss.com/wp-content/uploads/2015/03/Full-LCA-Results-Deck-FINAL.pdf. Environment. And it’s nothing to do with the age old debate of pairing blue and black, or orange and pink. that of a natural fabric, such as cotton. Retrieved fromhttps://ehjournal.biomedcentral.com/articles/10.1186/s12940-018-0433-7. (2019). For example, Fashion Revolution raises the profile of the problems with fast fashion. We’re simply wearing our clothes for a shorter period of time. (n.d.). The industry is known for low wages and human rights infringements, so much so it’s been exposed in the documentary movie. Due to fabrics being made out of plastic when thrown into the landfill it takes years to decompose if it ever does. While the most fashion is consumed in the U.S., 90 percent of the world’s clothing is produced in low- and middle-income countries. 1000 of these workers were killed when a manufacturing complex, Rana Plaza, collapsed. Manifesto. Ellen MacArthur Foundation. to choose one that you’ll love for years. 12.8 million tons of clothing are sent to landfills in the US every year. As iconic designer Vivienne Westwood has said: “Buy less, choose well, make it last.” This is the approach we need to take, as well as avoiding retailers and brands of fast fashion. If you answered yes to these questions, then the fashion brand in question is most likely involved in fast fashion. For example. In 2018, this meant that each person in the UK bought an average of 26.7kg of clothing, making us the worst ‘offender’ in Europe. Tailor, mend and upcycle your clothes to evolve with you over time. Fast fashion’s cost to garment industry workers. The work is also repetitive, which adds additional physical strains. (2019). (2018, November 12). The largely unregulated churn and burn of fast fashion is putting too much pressure on our planet. We have increasingly become a disposable society, and fast fashion is an integral part of that. Fast fashion has three main components from the consumer’s perspective: it’s cheap, it’s trendy and it’s disposable. Bick, R., Halsey, E. and Ekenga, C. (2018). Worldometers. We’re simply wearing our clothes for a shorter period of time. Are there hundreds or thousands of different styles? Non-biodegradable microplastics have entered the food chain and human water supplies, posing a still unknown overall risk to human and species health. The effects of this insatiable appetite for fashion have extreme impacts on people and the environment. Use of water and pesticides in cotton production in developing countries causes drought and shortage of resources, as well as land clearance and soil damage. Retrieved fromhttps://www.worldometers.info/world-population/. There are several approaches you can take when you shop for clothes: Allwood, E. (2018, July 25). 85% of textiles that are produced end up in landfill. Doi:https://doi.org/10.1186/s12940-018-0433-7. List of Goods Produced by Child Labor or Forced Labor. , a global organization that spreads awareness about fashion’s unsavory business ethics, cites the Rana Plaza factory accident as its original inspiration. Those items which are never designed for longevity, quality or classic style, but instead are designed to be bought cheaply, worn a handful of times, and replaced quickly – that’s fast fashion. Retrieved fromhttps://sustainability.uq.edu.au/projects/recycling-and-waste-minimisation/fast-fashion-quick-cause-environmental-havoc. You can browse our affordable sustainable fashion, which supports slow fashion designers and manufacturers, at ease online. There are some tell-tale signs to look out for when identifying a fast fashion brand: The antithesis of fast fashion is making ethical fashion choices. Like other organizations fighting for change in fashion, Fashion Revolution seeks change both for people and the environment. The information about the problems of fast fashion tend to get lost behind the mega adverts for fast fashion itself, not to mention the pressure caused by fashion trends. Good on You Directory. We use oil to make these fabrics. Are items very trend conscious rather than classically styled? Rauturier, S. (2018, August 7). The antithesis of fast fashion is making ethical fashion choices. Change your mindset. at the end of a season to eliminate the discount market of their clothing. The chemicals combined with water in the production of garments ends up in the rivers, streams and oceans of the world, usually in developing countries. Ditch throwaway fashion buys Fast fashion brands seem like the dream: cheap, trendy, and capable of churning out haute couture looks overnight. Fast fashion quick to cause environmental havoc. According toLevi Strauss & Co., producing a pair of jeans emits as much carbon as driving a car 80 miles. (n.d.) World Population Clock. Environmental impact of fast fashion; Fast fashion has an enormous environmental footprint for both its production and disposal. Retrieved July 29, 2019, fromhttps://directory.goodonyou.eco/. The problems of fast fashion include: Fast fashion relies on synthetic fibres like polyester. As iconic designer Vivienne Westwood has said: “. Like other organizations fighting for change in fashion, Fashion Revolution seeks change both for people and the environment. But according to Greenpeace, fast fashion is "drowning" the world in toxic chemicals, water wastage, and landfills filled to the brim with discarded clothing. Retrieved fromhttps://www.wri.org/blog/2019/01/numbers-economic-social-and-environmental-impacts-fast-fashion. As a result, ready-made clothing became popular. Some companies, such as Burberry, have also come out about their standard practices of. The problem centres on fast fashion. While the majority of garment workers are women from the ages of 18 to 24, a number of countries have been implicated in both forced and child labor including Argentina, Bangladesh, Brazil, China, India, Indonesia, Phillippines, Turkey, Vietnam and others according to a 2018, life-threatening health standards and workplace accidents. If there’s one thing today’s world is hungry to consume, it’s fashion. With an annual consumption of about80 billion new pieces of clothing around the world, a 400% increase since 2000, we are not just outfitting the population. All Rights Reserved. After that, they’re just as quick to throw their collections away to make room for the next “micro-season.” That’s how fast fashion operates in a nutshell. This accident stands out as a turning point for fast fashion. While the most fashion is consumed in the U.S., 90 percent of the world’s clothing is produced in low- and middle-income countries. Manifesto. When you do shop, choose high-quality classic styles that you’ll wear more than thirty times. In 15 years, we’ve reduced the number of times we wear clothes by 36 percent. Leather production has animal-cruelty considerations, even before additional environmental concerns due to the chemicals used in the tanning process. Workers regularly breathe in dust and fiber from the textiles due to poor air-flow in working spaces. Bick, R., Halsey, E. and Ekenga, C. (2018). Following the event, many people in the developed world started to speak out against the unfair treatment of workers. Buy second-hand clothes to save on the natural resources that go into making a new garment and keep a piece of clothing out of the landfill. Buy fewer items. This is a football field filled 14 ft deep with clothes. Clothing production requires a considerable amount of energy and resources, while it depends on toxic fabric dyes and other chemicals that contaminate fresh water. Shopping for clothes became a regular hobby. Fast fashion has an enormous environmental footprint for both its production and disposal. Some are even made to order. Artwork by Julia Contacessi. With mass-production came lower working standards. Workers also face the risk of severe factory accidents such as the tragic collapse of the Rana Plaza factory, which killed 1134 garment industry workers in Bangladesh and injured many more.
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